You've probably already seen that the world of communication is full of English terms in our... InstagramBut do you know what Data Driven Marketing means? If the answer is no, don't worry, because we're here to explain everything about this world of data analysis.
Remember that "accept cookies" button on websites? Well, it often serves as a great tool for Data Driven Marketing, or, if you prefer, you can call it data-oriented marketing.
Every time you search for a product, visit a website, or watch an advertisement video, you leave a trail across the internet, and this becomes data that will be used to create increasingly segmented and targeted strategies for your audience.
Main tools
Now you must be wondering, "But how is this data accessed?"A great companion to data analysis work is... Google AnalyticsThis can be linked to a website and delivers comprehensive analytics on website traffic, such as: visit duration, website lead generation, etc.
Furthermore, automation tools allow for the development of more refined strategies and an even greater focus on the objective through A/B testing. A very common practice in marketing, this strategy allows you to conduct two tests, changing only one variable, and thus evaluate which one generated the best result.
A/B testing is a good example of how data-driven strategies eliminate steps in marketing; using numbers allows for decision-making without first guessing about the best approach. This reduces the chance of errors and failures in decision-making and target audience.
Where to start?
Before you start applying tests and using metrics reading tools, it's important to understand what to do with all this data and, like almost everything in life, the first step towards this goal is to study and stay updated on the market.
And don't worry, because we're about to give you a great tip that will save you research time. MBA in Data Driven Marketing It is entirely focused on the 21st-century professional, the one who forges new paths within the job market.
