Many technological revolutions occur throughout our daily lives, processes that greatly facilitate our lives and our daily tasks. Can you imagine a world where you couldn't search for any type of information in the palm of your hand and instead had to look for that information in libraries or in books that you bought?
Google is the most widely used search engine in the world, reaching a total of almost... 100 billion searches performed monthlyImagine how many millions of pieces of content are generated per year, month, or day?
At this point, it's important to have a precise curation of what is delivered to you as a user. How do you select the best content that meets your needs? What succinctly and objectively answers your question?
How to gain enough notoriety to be on the first page of search results on the world's most used search engine?! The one that is most coveted by companies and advertisers who want to sell their products in the market!
Optimize your search engine ranking.
This is where Search Engine Optimization (SEO) comes in. In simple terms, it's a set of techniques used to improve and rank your content as more relevant on search engine results pages. These improvements and enhancements within your text can make it easier for users to find what they're looking for.
Viewed as a goldmine by any company that wants to market its product/service to a large audience, utilizing existing techniques of... digital marketing industry to achieve the best results for yourself.
Within YouTube itself there are various channels that offer SEO explanations and strategies if you're interested in learning more about the subject.
A small difference that you need to be aware of!
SEM X SEO
SEM stands for Search Engine Marketing, which encompasses all marketing strategies for search engines such as Google AdWords and Bing Ads. It also includes sponsored links, and this is the main difference between the two. SEO uses free and organic techniques to improve search performance, while SEM deals with paid media to acquire that audience.
Author's tip
Last but not least, I would like to recommend a series that discusses the relationship between man and machine. At the beginning of the text I talked about how technological processes are emerging in our daily lives, changing and altering the way we see and deal with life.
Nowadays it's almost impossible to imagine a world where these resources don't exist, and the trend is for more and more of these services to be created to meet our needs and improve our lives as a whole.
The HBO series Westworld explores the relationship between humans and machines and the implications between creator and creature, raising pertinent questions, especially in a reality where everything has become so automated and just a click away.
