Releasing audio content on a video platform can be a surefire strategy for promoting your podcast, and best of all, you can get a taste of what it's like to be a YouTuber! But if, at first glance, you think it would be strange to use a video platform to produce a podcast, we'll show you that this is a common practice and how it works.
Since its creation in 2005, YouTube has registered impressive numbers of viewers and views on its videos. Today, it has become the second largest search engine in the world! The social network has 1 billion monthly users, in addition to the impressive figure of 30 million people accessing it daily.
With numbers like that, you don't want to lose your YouTube audience, right? But don't worry, we're not going to let you leave without tips on how to boost your podcast on screens too.
Publish the full podcast.
One way to leverage the power of this audience on social media is by posting the complete episode. This can be done with just the audio and some still images in the video, or by recording your podcast on video to use the material on YouTube.
It might seem strange at first to have to record video for content that was originally intended to be audio. But because it's a platform where users are looking to watch videos, this strategy helps with engagement because the audience can see how everything was recorded.
Short videos
For those who don't want to duplicate content across different platforms, a good solution is to use short videos: these can be excerpts from the episode or even a video related to the topic without containing the same content as the podcast. Additionally, you can create trailers and teasers, which are great for building audience anticipation.
SEO
Even though it's a video platform, YouTube is a great place to apply SEO techniques because the algorithm delivers videos that contain the same keywords as the search. For example, if you're looking for a video of a specific cake recipe, right after performing the search, the platform will show you other video results related to the searched words.
Therefore, it's important to pay close attention, be careful, and put a lot of thought into choosing the title, description, and tags for your video. An extra tip is to always consider the video thumbnails carefully; after all, they also need to complement the video's content and title, as well as spark the interest of the user scrolling through the screen.
Call to action
Who hasn't opened a video and heard phrases like "Subscribe to the channel" and "Turn on notifications"? These are just a few examples of calls to action that can be used. Also known as CTAs, these are strategies to encourage the audience to engage with the content, as the name itself suggests.
This is where you'll use all your persuasive power and well-crafted content to move people from one platform to another. Use the cards provided by YouTube to create direct links to the podcast episode, mention that the full episode is available on a specific platform, and let your creativity flow when selling your product!
Speaking of selling an idea, we have an opportunity that digital content lovers can't miss: the Podcaster Challenge – Voices that echo The podcast that stands out the most will receive a complete equipment kit, conceptual and editorial production for 3 months, plus exclusive training. But hurry, entries are only open until August 25th. Come and make your ideas travel the world!
