If you have a keen eye for the world of advertising, you've probably noticed a growing trend among brands to portray diversity and plurality in their ads. But this isn't always an easy task; a quick glance at the comments on campaigns featuring LGBTQIA+ individuals/couples reveals a strong conservative wave of disapproval.
Therefore, it is important to align the discourse and leave the crisis management ready to go if the brand isn't well established and committed to its values and positioning. But, if on the one hand...haters gonna hateOn the other hand, increasingly conscious (and demanding) consumers admire brands that are committed to taking a stand and embracing social causes.
Pride Month
June is officially the LGBTQIA+ Pride MonthThis date commemorates the struggles of a community that still daily seeks basic necessities such as respect, equality, and its place in the sun, but which never ceases to proudly celebrate diversity and being who it is.
When we think about it in a national context, the date becomes even more important considering that we live in the country that... It kills more transgender and transvestite people in the world.Proof of this is the retrograde debate that gained traction in recent months, where the voting on... bill 504 / 20The measure aimed to prohibit advertising containing sexual diversity in the state of São Paulo. The claim was that this type of advertising causes "emotional discomfort to countless families" and also contains practices that harm the development of children and adolescents.
All this discussion leads to the following reflection: if one of the pillars of advertising is that it is an expression of reality, and LGBTQIA+ families exist in the real world, what does this bill mean between the lines?
But let's talk about something good? We've selected five current and inspiring advertisements for you to see in practice how brands are bringing more inclusive advertising and to start the month of June on the right foot, remembering that love is love, in all its possible forms:
Boticário | Valentine's Day 2021
Natura Christmas
Coca Cola | Pool Boy
Government of Brazil | Respect the differences
Natura | Father's Day – Thammy Miranda
We believe the future of advertising lies in becoming an increasingly humanized and diverse space, with genuine campaigns where people feel a sense of belonging and representation. Do you remember any advertisement that positively surprised you and warmed your heart? Tell us about it in the comments!
