If you're the type of person who's always up-to-date on what's happening on social media, you've probably already noticed the power of TikTok. Songs accompanied by the famous dance videos are capable of going viral and reaching the top of the main charts in a matter of days. Artists have been releasing... exclusive strategies Through online promotion, the songs, which often aren't even part of your daily playlist, end up getting stuck in your head.
With a rise worthy of a phenomenon, the viral marketing network was born in 2016 and has been working aggressively to surpass the numbers of other famous apps like WhatsApp and Instagram. In 2018, it gained traction after being acquired by the world's most valuable startup, ByteDance. And in 2020, it became the most downloaded app in the world, solidifying its popularity during the pandemic. This June, it reached the milestone of... 3 billion downloads, becoming the first app not belonging to the Facebook group to achieve this feat.
But what's the next step when success seems to be following you closely? TikTok shows that it knows exactly which path to take and where it wants to go. With well-crafted strategies, the brand has spared no expense in its attempt to strengthen its image with new formats in the pursuit of relevance, reliability, and audience expansion.
Still not sure what we're talking about? We've selected 4 sponsorship cases to show you in practice that TikTok is rich! Come with us:
National Journal
In June 2021, the brand acquired the top advertising slot on the country's most famous news program. With a clear strategy of securing the audience of its loyal TV viewers and reaching millions of viewers, thereby increasing its authority, respect, and reputation, the brand sealed a sponsorship partnership with the network for a month of broadcasting.
The transaction value was not disclosed, but it's always worth remembering that a one-minute commercial on the news program costs around R$ 1,7 million.
The farm
In 2020, TikTok also made its presence felt in the rural reality show, providing personalized actions, behind-the-scenes videos, and exclusive content for the program's fans. This generated direct engagement with the cast through challenges, dances, and live streams, giving a true lesson in transmedia with interactive and exclusive content. The result? Extremely positive! Today, the program's official account has reached 5,5 million followers on the platform.
Euro 2020
Demonstrating its strength across various segments, TikTok also sponsored UEFA EURO 2020. This time, the strategy focused on interactive content, engagement challenges, live game broadcasts, and even augmented reality with the app's filters, winning the hearts of sports fans and securing popularity through a long-term partnership. mini electric dab rig
Team Building
In an attempt to capture yet another niche, the platform didn't miss a beat and secured a sponsorship slot for the country's most famous culinary reality show. Again demonstrating the transmedia concept in practice, the platform offers exclusive content. It encourages viewers to use hashtags like #TikTokRecipe, which prompts the submission of recipe videos that could become real challenges within the TV program.
Cool, right? Now that we've shown the power of this app, we want to know from you: which TikTok accounts do you never miss a video from? Tell us in the comments!
