When it comes to organizing appointments, are you more analog or digital? Today we see a hybrid use of both, as stationery lovers are inseparable from a good old-fashioned planner! But there was a time when it was thought that the arrival of electronic planners and cell phones would take their place.
The year 2019 marked the beginning of a new chapter in the history of stationery sales figures. According to a study by Rakuten Digital Commerce, the Sector revenue grew 64%. in the first days of the year in online sales.
And anyone who thinks this market is only active during the back-to-school period is very mistaken. Research by Neotrust showed that, between the first quarter of 2020 and the same period in 2021, the increase in Online stationery sales were up 31%..
Social networks as allies
If the internet and technology once seemed to be enemies of stationery products, today the tables have turned and social media has become a great ally in online sales for the organization market! We can see profiles that amass followers and produce quality content to keep the audience entertained and engaged with the posts and products.
Since we're on the topic of stationery and social media, let's show you some store profiles that are booming both online and in the digital world. A list that will make even Marie Kondo want to buy some things to get organized:
Aff The Hype
Responsible for the creation of the Marketing Girl/Chloe/Adenia, or "the pest" as she went viral in a video of the character. The brand made its name in the market with a lot of irony, sarcasm, and acidity, creating iconic phrases for two misadventures, such as: "That's your problem, my angel" and "I'm not going to say anything, you're the one who's embarrassing yourself."
Meg & Meg
The brand has expanded its reach within the organization market and today has a wide range of products. From planners and desk calendars to dish towels and baby clothes, all with a touch that is the store's signature, with characteristic colors and elements.
Moon DSN
The business was born during the pandemic in an unpretentious way, with layouts created to organize the home office routine of the brand's creator. Everything was shared for free on Instagram and has now become a store that produces notepads, planners, and eco-bags.
One last message: this is the perfect time to look for a planner to call your best friend for the coming year! Of course, we don't mean to pressure you into falling in love with this world of planners and agendas ✏️
Were you familiar with any of these brands? Oh, and if you have any to recommend, leave them in the comments below; we love learning about new ways to get organized.
