Selling online can bring many advantages to businesses, right?
The use of social media makes it possible to sell beyond physical borders. Entrepreneurs can make their product known outside their neighborhood or city, expanding their audience – and consequently, their revenue!
However, at the same time, the virtual environment is extremely competitive and can be challenging even for those who are already more experienced.
Today, Instagram is one of the most widely used tools by micro-entrepreneurs for online advertising and sales. However, increasing the reach of posts has become increasingly challenging, as many posts have lost their effectiveness due to constant changes made by the social network.
And we know: the rules change, but you still have to sell, right?
Therefore, we've prepared 5 tips to help you achieve greater reach, more engagement, and of course, more sales on your social media. Check them out:
Transform your personal account into a business account.
It seems like a simple tip, right? But believe me, many people still don't know about this feature. The business account option offers several extra resources to meet the needs of entrepreneurs, such as Insights (metrics to analyze the characteristics of your followers, reach, and impressions of your posts), Ads (to promote your posts and reach the target audience you define), and Shopping (that little bag that directs your followers to your online store, if you have one).
Take care with the photos
Imagine that your feed Instagram is your store's shop window! The more beautiful the window display, the more people want to go inside and see what's there, right? That's why it's extremely important that your photos are high quality and accurately represent your product. We know that budgets are tight, time is limited, and that photographing products can often lead to worrying about having the best equipment and setting, but don't despair! Focus on finding the perfect light and the best framing for your product. Often, items from your home can create a scene, such as a plain bedspread, plants, and other decorative objects. As for equipment, nowadays, a good cell phone camera is sufficient for Instagram! Another tip is to use the carousel feature, which allows you to take multiple photos in the same post, making it an excellent tool for showing more details of the product.
Create Reels
Reels is Instagram's new favorite tool. Besides being a free way to reach more people, Reels allows you to unleash your creativity. It's an excellent way to create fun content and capture the attention of potential customers. The more you do, the better! But, since time is short (up to 30 seconds!), focus on Reels with valuable content so that people identify with you and interact more with you.
Use hashtags
As hashtags These are already common Instagram stickers, but they need to be used strategically. Always remember to use... hashtags related to your business. There's no point in using words that don't relate to what you're selling on your account! After all, the hashtags They are used as a way to group content within the platform into specific groups, making it easier for people to find what they want.
Make Stories
Show up! Use Stories to your advantage. Many people like to follow the daily lives of small business owners, to know the reality behind everything they do. Show details of the production routine, behind-the-scenes glimpses, and previews of new products. If you're shy and absolutely don't want to show your face in videos, use the features offered by the platform, such as polls, quizzes, and questions. Of course, showing up and using Instagram's features can bring even more return, right?
These are just a few tips among many possibilities for you to increase your sales on Instagram. Selling online isn't simple and demands work and time, but it's an excellent opportunity to increase sales and conquer new markets. Study, test, and use your creativity to the fullest!
Good sales!
