In episode #06 of the Empreenda BSB Podcast, Carol Lopes welcomes Eliane Raye, manager of Sebrae Lab, coordinator of the Local Innovation Agents (ALI) project for the Federal District, and entrepreneur; and also Daiane Wolff, founder of Gaúcha Prendada. The three discuss the challenges faced by entrepreneurs and the need to innovate and adapt, essential skills to face the pandemic.
In Brazil, micro and small businesses make up 98% of the business universe, accounting for 52% of jobs created and 40% of the total payroll. Sebrae, in turn, is an institution that aims to strengthen and assist micro and small businesses in their development process and, to this end, has several initiatives.
Sebrae Lab, for example, is a 100% free space where anyone can enjoy the space, the knowledge generated, the networking, and even the events. The goal of this project is knowledge sharing. ALI, on the other hand, is a program in which agents go to companies and manage innovation within them, supporting them step-by-step in creating a new product, for example, or a new process.
In this episode, Eliane talks a little about Sebrae's projects and how they can encourage and help micro and small businesses to develop. Daiane also explains how the idea for her business came about, which arose from necessity after a layoff, and how the company was decisively helped by the ALI project, reducing losses, increasing production, and reaching places they never imagined they could reach within the Brasília market.
In fact, for entrepreneurs who want to start their own business, the Sebrae website This serves as a tip for researching content and data on various market niches.
They talk a lot about opening and closing cycles, the process of taking risks and trying, but always with caution. How all the experiences that arise during life's journey can connect and be used towards the common goal of an undertaking.
Daiane's company is a family business, and it all started with selling family recipes. Today, she and her husband divide the tasks to maintain the company's activities and already see the need to increase the team in the short term, including to expand the business. The company, which began by selling breads and cakes, recipes from Rio Grande do Sul, has over time increased the range of products offered and now also offers products and accessories for chimarrão (a traditional South American infused drink), freshly ground coffee, and more.
In this entrepreneurial process, learning and developing become a necessity. For example, during the pandemic, digital marketing and deliveries became essential. The entrepreneur, in turn, needs to seek innovation. Daiane comments on how at the beginning of the pandemic they only sold their products at fairs and, with their closure, they had to reinvent themselves. During the pandemic, the importance of supporting local businesses was highlighted, and we had the opportunity to get to know small businesses that offer extremely high-quality products.
Elaine's advice for those starting out is: don't be afraid and be bold! Daiane agrees and adds: believe in your potential and be your first customer! Our bonus code for 1XBET 2024 will give you exclusive bonuses. You will get up to €130 for the sportsbook and 1xbet promo code free bet has been helping bettors from all over the world earn free bets and win more money betting. Confirm your registration by clicking on the verification email from 1xbetto get the biggest available welcome bonus. Once your bet is considered lost, 1xbet will reward you with a free bet, equivalent to your original stake. Get a free 1xBet Promo Code for today Promo Code 1xBet Ghana for sports betting Free bets online ✓ High Odds ✓ 24-Hour Customer Service.
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