Text produced by Amanda Galvão, Advertising and Public Relations student at IDP.
Data science is a newly created empirical and multidisciplinary science for collecting and analyzing relevant datasets in order to develop solutions to current and even future problems in a given area. Learn how it can influence the field of communication.
Faced with unstoppable technological advances, the world has become networked and has needed a professional who can conduct studies to examine thousands of data points and extract new insights for making intelligent decisions.
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Data science and communication
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This profession has been helpful both in corporations and in the services of self-employed professionals. Through data, it is possible to answer questions such as: "what is missing in my company?" "what does the public expect?" "what is the market trend?" and even "is this information true?" in the case of the field of journalism.
In other words, great solutions to professional impasses can be found with the help of a data scientist. To do this, they use methodologies such as statistics, probability, artificial intelligence, and other techniques, which are translated by data science to present the final result in a didactic way.
Currently, communication work, such as Marketing and Journalism, has needed to adapt to the virtual environment, applying virtual content. Because of this, a lot of information is spread daily, requiring efficient analysis of all of it.
from that, Data journalism e Data Marketing They were created to increase the performance of news portals and advertisements, respectively.
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Data-driven marketing
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By gathering data for marketing, such as understanding and anticipating audience behavior, checking trends, and analyzing company goals, it is possible to develop strategies with a high potential for success.
Great examples of this work are algorithms. The use of algorithms is a solution made possible by data analysis in order to increase the reach of e-commerce.
The algorithm is capable of gathering diverse information from each consumer in a personalized way, such as geographic location, lifestyle, and personal problems – such as health, self-esteem, and relationship issues, for example.
All of this is very useful for companies' marketing, since they seek, through them, to offer a practical solution to their target audience's problem. With the algorithm, companies can buy personal data from people within their niche and present their product or service to those who need it.
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Data journalism
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In data journalism, there is an interest in verifying the content that has been or will be published, since... Fake News They have been gradually establishing themselves in various areas of the internet.
It is common knowledge that news can have a significant impact on the world; therefore, data journalists verify the legitimacy of published content, potentially debunking false news. In other words, this profession becomes extremely important for the functioning of democracy, as it restricts the scope for manipulation and ensures credibility for news outlets that seek verification before publication.
Thus, it becomes clear that the data scientist's job is to facilitate communication between the corporation and the public.
That's all for today. Stay tuned to the world of communication through our platforms. instagram, comunicaidp and the blog.
