More than just another tool in the vast world of digital marketing industryVoice search has a lot to tell us about how consumer behavior has changed when it comes to getting answers to their questions online.
The technology that allows you to do a search without typing has transformed mobile devices and, as a consequence, SEO strategy which you need to use in your company to reach your audience. After all, we write one way, but we speak another. And today we're going to talk about how you can use this resource in digital marketing.
What is voice search?
Also known as voice search, it's a technology that allows you to search on search engines using your voice. You speak a specific keyword, and your smartphone/tablet and assistant are activated, responding to the command by identifying what was said and directing you to the search engine results.
It seems like something out of this world, but voice search didn't just appear now. The update Google's Hummingbird Since 2013, it has been one of the first to offer this voice search service. And if all searches end up in the same place, what is the importance of differentiating between typed search and voice search?
Are typed search and voice search the same thing?
The main difference is inclusion! With voice search mechanisms, you bring people with disabilities, children, and even illiterate people into the digital world. But beyond that, there's the formality of the discourse, which ends up being much more present in writing than in speaking.
And we stumbled upon it again. user experience ...and the importance of knowing your audience. Sometimes the level of formality or informality of your content goes far beyond the tool or format; it's a need of your client. In the end, know that you need to be adapted to both formats to achieve top positions in search results and optimize your SEO.
What is voice search used for?
Have you ever heard of mobile firstThis term is widely used in design to show that we should prioritize screens and graphic elements with their display on mobile phones, tablets, and other mobile devices in mind. And this also applies significantly to voice search.
Today, more people use cell phones than computers. And when it comes to searching, this greatly influences user behavior. Some people are even talking about "voice first."
Discovering a more practical and faster way to do the same thing has all the makings of becoming a trend. And today, the artificial intelligence behind voice search is becoming increasingly advanced, offering an optimized and rich experience for those who rely on microphones to search on Google.
How do I use voice search?
To align your content with SEO strategies for both writing and voice, you need to remember that typed search and spoken search have some differences, especially regarding language.
To truly stand out and achieve top search engine rankings, focus on your user's behavior and apply the following tips:
Did you know that you can learn this kind of detail about digital marketing trends even during your undergraduate studies? At ECOM, you can have this universe at your fingertips and dictate the future needs of the market.
*Text produced in partnership with an external collaborator.
