Also known as a trend searcher or trend hunter, the coolhunter has been gaining increasing importance in the market. Within a movement that began in the 1990s, it has now conquered spaces in companies in various areas, beyond communication and fashion.
Enjoying new things can be part of anyone's personality, but do you want to know how to get hired to identify trends? Keep reading to learn more about the world of coolhunting.
What is coolhunting?
Taking a literal translation, while "cool" is associated with something nice, fashionable, fun, and awesome, "hunting" is associated with searching, hunting. So, "cool hunting" is nothing more than going in search of what is fashionable. Or even, going in search of what has the potential to become fashionable.
This term gained traction in the 90s, especially with a article from The New Yorker magazine which discusses who decides what is legal or fashionable. It originated in the marketing field and is closely tied to communication and fashion, but has the potential to be applied to many other market segments.
In practice, coolhunting is researching trends. It involves observing and collecting information about patterns and new behaviors to make predictions about scenarios that may grow in the coming years. It's about understanding how everyday practices can become the basis for innovation strategies in companies.
What is coolhunting used for?
Being a professional who applies coolhunting, or having a cool hunter in your company, means being prepared to anticipate market needs and ensuring you won't be left behind in the race for innovation.
Coolhunting is more than a profession; it's a skill that can and should be practiced every day. And this applies to all areas of your company.
- financial and administrativeWhat are the latest developments in management and automation experiences to make the work of those in these sectors easier?
- Human ResourcesThere are certainly techniques, tactics, experiments, and practices that can be applied to boost collaboration with employees.
- Products and servicesKeeping up with the latest releases is always a good idea to try and identify the emerging needs.
- Commercial sectorIs it possible to sell your same product in a completely new way to further improve your results?
- Operational sectorDifferent experiences arise every day to ensure quality of life and efficiency for those on the front lines.
- Information TechnologyUpdates, software, computers, hardware, artificial intelligence are just some of the things that change every day.
How does a coolhunter work?
With the digital world growing ever larger, the possibilities for trend research have only increased! Some professionals, such as... strategic consultant Paula AbbasThey argue that one-on-one contact makes all the difference in this practice.
The coolhunter starts at the stage of data collectHe is the one who seeks the best methodologies to extract information about human behavior and transform it into business intelligence.
And this "hands-on" part of coolhunting can be done in two ways:
*Text produced in partnership with an external collaborator.
