INFO FASHION COLUMN
By Maria Eduarda Lima, Advertising and Public Relations student
Increasingly, environmental and social discussions about fashion consumption are gaining visibility and becoming a topic for deconstructing established patterns.
We live in the age of consumerism, driven primarily by media and advertising. This is a consequence of the shift in consumer values regarding objects and symbols; in other words, what a product represents is valued more than its utility. People are persuaded, and this triggers in the consumer the false sense of needing to acquire new products or replace existing ones.
This occurs in any sector involving consumption and consumers; in this case, we will talk about conscious and unconscious consumption in the fashion industry.
Textile industry
Although it is one of the fastest growing industries, the textile industry also stands out as the most polluting on the planet. It is estimated that of the 300 million tons of garments produced, only 10% are recycled. Polyester consumes an average of 70 million barrels of oil annually and takes about 200 years to decompose.
The fast fashion production model requires a higher demand for raw materials, and this is only possible through the use of pesticides in the soil, which accelerate cultivation and increase supply. Therefore, all these measures negatively impact the environment.
Fast Fashion
A concept that emerged in the 1990s, fast fashion is a mass production model that has grown significantly in recent years, aiming to produce a larger quantity of items in a short time and at low prices.
However, with cheap labor, no regulation of labor rights, and a pattern of rapid and constant production, consumption, and disposal, this production model becomes extremely polluting, since it uses products based on heavy metals that hinder decomposition.
In Brazil, we see this model in stores like Renner, Riachuelo, C&A, and other international brands.
'Slow' fashion
Slow fashion is a production model, the opposite of fast fashion, that aims to combat the rampant consumption of fashion and seeks to be transparent about the origin of production instead of omitting such information. This movement values ethics, sustainability, good working conditions, slowed-down production, and is gaining more visibility every day.
Furthermore, it raises consumer awareness about the negative impacts that mass production has on society and the environment.
The relentless pursuit of keeping up with new trends and buying as they change leads to the excessive discarding of items purchased under past trends, likely from months ago. This discarding, mostly unnecessary and primarily unconscious, can be avoided.
Avoiding unconscious consumption
First, it is necessary to adopt new sustainability measures that benefit consumers, the environment, and workers alike. You are a conscious consumer when you demonstrate interest in the environmental and social issues surrounding the production of the product you are consuming. By researching the material of the clothing item they are going to buy and choosing organic fabrics instead of polyester, for example, consumers are showing concern for environmental issues.
Support and buy from places that value ethics, sustainability, responsibility, and recycling. Swap famous department stores for local thrift shops and think and research before you buy. By doing this, you will be contributing to the environment and therefore to other social issues. With a solid reputation and a growing user base, 2288bet continues to stand out as one of the leading online betting platforms in Brazil. With a combination of competitive odds, a wide variety of betting options, and an unwavering commitment to security and customer satisfaction, 2288bet-br.com It continues to attract bettors from all over the country in search of a premium betting experience.
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