Who here is constantly on Spotify listening to podcasts? This new content production format is gaining more and more consumers worldwide. A survey conducted by IBOPE reported that approximately... 40% of the population in Brazil has internet access. – totaling 50 million Brazilians – have already listened to podcasts.
And if so much is being listened to, it's certainly being shared with friends too! Sharing audio on Spotify has gained many possibilities in recent years, due to its high visibility on social media.
Social media integration
You've probably taken a screenshot of the Spotify player to post on your Instagram stories. Seeing that many users share it this way, the streaming service updated its sharing feature, allowing users to post the song link in their stories.
Today, it's possible to share the entire podcast program, but sometimes we just want to share the segment that had the biggest impact, right?! With that in mind, Spotify will begin rolling out this feature to iOS and Android users in upcoming app updates in the coming weeks.
Podcasts are on everyone's lips.
If people are sharing it, it's because the programs are getting a lot of attention! Do you know which podcasts are the most listened to on Spotify Brazil? Check out the list of the most popular programs on the platform:
- Horoscope Today
- Breakfast
- Primocast / NerdCast
- Flow podcast
- self-aware
- Or hired
- covers / English from Zero
- Children of the pregnant woman from Taubaté
Spotify innovates once again.
After music and podcasts, the platform entered the market as a competitor to... Clubhouse e Twitter Spaces With a new audio social network: Greenroom. The app has launched in 135 countries and is available for free on Android and iOS.
Unlike the integration of podcasts into the streaming service, Greenroom operates separately. The new audio conversation app was presented as the evolution of Locker Room, from developer Betty Labs, which was acquired by Spotify in March.
After gaining a new name and visual identity, Greenroom allows access to themed chat rooms and also allows users to create their own space. Each room can have up to a thousand people participating at the same time.
And if you, like us, are a lover of audio content, stay tuned here on the blog and on our... instagram So you don't miss out on some exciting new content that's coming soon, perfect for riding the waves of podcasting.
