Advertise with us!
The advertising professional is at the heart of the decisions that define how brands grow and how markets move.
Advertising and marketing to build brands and lead markets.
The job of an advertising professional has changed more in the last ten years than in the previous fifty.
Having the right idea isn't enough; you need to understand the data that guides the strategy and the consumer behavior that determines whether it works. Creativity without analytical intelligence has lost ground. Analytical intelligence without creativity has never convinced anyone. Today's advertising demands both, and professionals who can move between them naturally.
Excellence in education that combines science, technology, and innovation!
Broto Agency
From the first to the sixth semester, you will work with real partner companies and build a portfolio before graduating.
Data Science in the curriculum
Three semesters of data science applied to marketing: a track that no other advertising course in Brazil offers.
Your professional identity begins to be built before graduation. Digital Marketing or Branding & Creative Strategy, 480 hours of in-depth study in the direction you've chosen to follow, plus internationally recognized certifications.
Finance & Capital Markets, Entrepreneurship & Innovation, Data & Digital Business, or Dual Degree in Economics. In the final year, you choose the path that corresponds exactly to the professional you decided to be. Training becomes personalized. Careers gain direction.
IDP prepares you to be A highlight of the job market.
At IDP, your education opens doors in different areas:
Curriculum that makes the digital world work.
1st Semester
Fundamentals of Marketing
Copywriting and Creative Writing
Digital Marketing and Social Networks
Communication Theories
Experimental Agency I
2st Semester
Consumer Insights and Market Research
Graphic Design and Advertising Creation
Digital Strategy
History of Advertising and Public Relations
Experimental Agency II
3st Semester
Advertising Photography
Video Production, Filming and Editing
Production, Recording and Sound Editing
Screenwriting, Storytelling and Advertising Film
Experimental Agency III
4st Semester
Data Science for Marketing I
Digital Marketing and High Performance
Neuroscience, Consumption and Marketing
UX / UI Design
Experimental Agency IV
5st Semester
Data Science for Marketing II
Branding, Marketing and Growth
Design Thinking for Creativity and Innovation
Crisis Management and Public Relations
Experimental Agency V
6st Semester
Data Science for Marketing III
Entrepreneurship and Innovation
Project Management and Agile Methods
Leadership, Team Management and Motivation
Experimental Agency VI
7st Semester
Creative Capstone I
Optional Courses (Tracks — 3 courses of 80 hours each)
8st Semester
Creative Capstone II
Optional Courses (Tracks — 3 courses of 80 hours each)
1st Semester
Fundamentals of Marketing
Copywriting and Creative Writing
Digital Marketing and Social Networks
Communication Theories
Experimental Agency I
2st Semester
Consumer Insights and Market Research
Graphic Design and Advertising Creation
Digital Strategy
History of Advertising and Public Relations
Experimental Agency II
3st Semester
Advertising Photography
Video Production, Filming and Editing
Production, Recording and Sound Editing
Screenwriting, Storytelling and Advertising Film
Experimental Agency III
4st Semester
Data Science for Marketing I
Digital Marketing and High Performance
Neuroscience, Consumption and Marketing
UX / UI Design
Experimental Agency IV
5st Semester
Data Science for Marketing II
Branding, Marketing and Growth
Design Thinking for Creativity and Innovation
Crisis Management and Public Relations
Experimental Agency V
6st Semester
Data Science for Marketing III
Entrepreneurship and Innovation
Project Management and Agile Methods
Leadership, Team Management and Motivation
Experimental Agency VI
7st Semester
Creative Capstone I
Optional Courses (Tracks — 3 courses of 80 hours each)
8st Semester
Creative Capstone II
Optional Courses (Tracks — 3 courses of 80 hours each)
Broto IDP Agency: Four years building the portfolio that the market will want to see.
Broto Agency is where training translates into concrete leadership. At IDP, copywriting, neuroscience, data science, UX/UI, and branding are honed semester after semester through real-world case studies with partner companies, in an environment that operates like a true agency. While traditional education prepares you for the market in theory, here you're already in it. You graduate with a portfolio built over four years, mastery of creation and data, and a Creative Capstone as your final deliverable, along with academic research, a consulting project, or an entrepreneurial project.
Discover the campus that will help you To provide unique opportunities!
A dynamic and connected environment that brings together technology, modernity, and experiences that inspire the future.
Monthly payment
IDP has a social scholarship program for all undergraduate courses. Discounts can range from 25% to 40% depending on performance in the selection process and family income. for students who need financial assistance to pursue higher education.
In addition, IDP admits candidates from the following programs:
- ProUni
- NASTY
At IDP, higher education is a journey of transformative experiences. Extracurricular projects are designed to train professionals prepared for the future, capable of innovating, leading, and positively impacting society.
This is achieved through five pillars: direct contact with the market, international experience, simulations and competitions, connection with the community, and the development of research and innovation.
At IDP, higher education is a journey of transformative experiences. Extracurricular projects are designed to train professionals prepared for the future, capable of innovating, leading, and positively impacting society.
This is achieved through five pillars: direct contact with the market, international experience, simulations and competitions, connection with the community, and the development of research and innovation.
The Journey That Will To shape your professional future.
At IDP, theory and practice go hand in hand from the start, ensuring that students develop technical and behavioral skills valued by the market.
Creative Foundations
Building a creative, strategic, and communication foundation. Students learn to write for brands, understand consumers, and operate in the digital world from day one.
Skills
- Persuasive writing and storytelling
- Strategic marketing thinking
- Fundamentals of design and visual creation
- Consumer research and analysis
- Operation in an agency environment
Projects
Selfielab IDP
Before communicating brands, you need to know how to communicate yourself. The Selfie Lab is a program where first-year Advertising students, with guidance from professors, develop a set of activities focused on building a personal portfolio, personal brand, and digital presence. It's the ideal space to discover who you are as a creative professional and start showing that to the world.
Experimental Marketing Agency I and II
Practical experience begins in the first semester, without waiting. The Experimental Marketing Agency is the integrative discipline that accompanies IDP Advertising students throughout their undergraduate studies. In the first two semesters, students learn the processes of a real agency, develop their first projects with brands, and build the foundations of their professional portfolio. Because at IDP, the portfolio starts on day one.
Curriculum
1st and 2nd Semester
Fundamentals of Marketing • Copywriting and Creative Writing • Digital Marketing and Social Media • Communication Theories • Consumer Insights and Market Research • Graphic Design and Advertising Creation • Digital Strategy • History of Advertising and Public Relations • Experimental Marketing Agency I and II
Creative Production & Strategy
Mastering the tools of creative production — video, photo, audio, scriptwriting — and integrating strategy with execution. The student will then produce complete, data-driven campaigns.
Skills
- Complete audiovisual production (video, audio, photo)
- Advertising script and narrative
- Data science applied to marketing
- Digital experience design (UX/UI)
- Neuroscience and consumer behavior
Projects
IDP League
Develop argumentation, strategic thinking, and the ability to defend ideas in high-level practical competitions and simulations. The IDP League connects advertising students with challenges that go beyond the brief, preparing communicators capable of supporting their proposals with conviction and clarity before any audience.
IDP Hackathon
Creativity under pressure. In 24 hours of total immersion, teams with complementary profiles develop innovative solutions for real market challenges. For advertising students, it's an experience of rapid ideation, applied storytelling, and multidisciplinary co-creation—skills that make a difference in any agency or marketing department.
Experimental Marketing Agency III-IV
In the second year, the Experimental Agency evolves along with the student. The focus shifts to real creative production—video, photo, audio, scriptwriting—and to the integration of strategy and data-driven execution. Students work with case studies from partner companies, delivering complete campaigns that integrate all the semester's content. It's where creativity meets science.
Sprint IDP
Real challenges from large companies, solved by you. In the IDP Sprint, multidisciplinary teams, including Advertising students, develop strategic and creative solutions for real problems faced by partners such as Meta, Ambev, Smart Fit, CNN, and others. In 10 weeks and 120 hours of intensive learning, you present your proposal to executives and leave with practical experience, contacts, and a real case study in your portfolio.
Broto Agency
IDP's experimental agency is open to all courses. At Broto, advertising students experience the day-to-day life of a real agency, with real clients, real projects, and a team made up of colleagues from different majors. It's where ideas are born, grow, and conquer the world, and where portfolios begin to have stories worth telling.
Data Science for Marketing I
Data is not a complement, it's the cornerstone. IDP is one of the few advertising programs in Brazil that offers a complete track in data science applied to marketing. In the first module, students learn to read and interpret dashboards, understand performance metrics, and apply data analysis fundamentals to creative and strategic decisions. IDP advertising graduates master numbers and ideas with equal fluency.
Curriculum
3th and 4th Semesters
Advertising Photography • Video Production, Filming and Editing • Sound Production, Filming and Editing • Scriptwriting, Storytelling and Advertising Film • Data Science for Marketing I • Digital Marketing and High Performance • Neuroscience, Consumption and Marketing • UX/UI Design • Experimental Marketing Agency III and IV
Creative Leadership & Impact
Consolidate strategic vision, creative leadership, and management skills. The student masters branding, growth, entrepreneurship, and agile methodologies—ready to lead teams and projects.
Skills
- Branding and growth strategy
- Advanced analytics and data-driven decision making
- Entrepreneurship and Agile Methodologies
- Crisis management and institutional communication
- Leadership and management of creative teams
Projects
Experimental Marketing Agency V and VI
In its third year, the Experimental Agency raises the bar. The focus shifts to branding, growth, design thinking, crisis management, entrepreneurship, and leadership—skills for those who not only execute but also lead. Students take on roles of greater responsibility in projects with partner companies, building creative leadership case studies that define each individual's professional profile.
Data Science for Marketing II and III
The data track progresses with the student. In the second module, the focus is on segmentation, audience modeling, and data-driven campaign optimization. In the third, the student reaches an advanced level: predictive analytics, data integration into strategic branding and communication decisions. By the end of the track, the IDP Advertising student masters what few communicators in the market master, and what all clients want.
Exchange IDP
Study Advertising at a leading international university and take your creativity to another cultural context. The IDP Exchange program offers partnerships with over 18 institutions in countries such as Portugal, Germany, Italy, Spain, and others, with places available every semester. In addition to expanding your creative repertoire, you'll build international contacts and experience how different cultures communicate—a valuable asset that enriches any portfolio.
IDP Incubator
Advertising and entrepreneurship meet at the IDP Incubator. If you want to create your own agency, develop a communication product, or transform a creative idea into a business, this is the right environment. With specialized mentoring, access to the IDP innovation ecosystem, and progressive development phases, the Incubator supports the journey of those who want to venture into the creative universe.
IDP Mission
You have been selected to represent IDP. The IDP Mission sends groups of students to the biggest marketing, creativity, and communication events in Brazil and the world, such as Cannes Lions, Web Summit, RD Summit, and others. An immersive experience of networking, learning, and inspiration that fuels creative repertoire and connects students to the trends shaping the market.
Curriculum
5th and 6th Semesters
Data Science for Marketing II and III • Design Thinking for Creativity and Innovation • Branding, Marketing, and Growth • Crisis Management and Public Relations • Entrepreneurship and Innovation • Project Management and Agile Methods • Leadership, Team Management, and Motivation • Experimental Marketing Agency V and VI
Specialization Tracks
The student chooses between two specialization tracks — Digital Marketing or Branding — and develops their Creative Capstone in one of three formats: academic research, consulting project, or entrepreneurial project.
Skills
- Integrated strategic vision in the chosen route.
- Applied research capability (final course project)
- Professional autonomy
- Defined career identity
Two paths, one goal.
In the 4th year, the student chooses their specialization — 6 subjects of 80 hours each (480 hours total) in the chosen track.
- Growth Marketing and Automation
- SEO, Content, and Inbound Marketing
- Programmatic Media and Performance
- Social Media Strategy & Analytics
- E-commerce and Marketplace
- Influencer Marketing and Creator Economy
- Certifications: Google Ads • Meta Ads • HubSpot • SEMRUSH
- Campaign Planning and Planning
- Art Direction and Visual Identity
- Branding and Brand Management
- Storytelling and Transmedia Narratives
- Corporate Communication and Strategic PR
- Creative Direction and Portfolio
- + Curated professional portfolio as a deliverable
Curriculum
7th and 8th Semesters
Creative Capstone I and II • Customer Service and Relationship Management
A career With global reach!
The world as your classroom! In Brazil and around the world, we prepare you for a global future, guiding you towards the best international universities and, of course, providing personalized support from IDP every step of the way.
Countries
Institutions
Students per semester
The world is yours. Next campus!
IDP's international programs offer more than just academic experiences—they provide opportunities that broaden horizons and strengthen career paths.
Backed by global partnerships and personalized support from IDP at every stage, each student experiences a transformative immersion that connects knowledge, culture, and opportunities on a global scale.
Countries
Institutions
Students per semester
Discover the programs of internationalization
Create lasting bonds with teachers, students and experts from different countries. A global network capable of opening doors to academic partnerships, business and unique professional opportunities.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
International immersion enhances not only language proficiency, but also technical vocabulary and the ability to work confidently in multicultural and professional contexts.
Discover the programs of internationalization
Study for a semester at one of the The world's most renowned institutions through IDP Exchange!
There are over 30 partner universities that offer more than 100 exchange program spots for IDP students every year.
Research Groups: The pursuit of knowledge is what drives innovation and transforms society.
At IDP, we encourage students to explore new frontiers of knowledge through academic research, scientific production, and the exchange of ideas that contribute to the advancement of different areas of knowledge.
With programs that encourage scientific initiation and development.
Through applied research, students have the opportunity to deepen their studies, publish articles, participate in academic events, and collaborate with renowned professors and experts.
This experience strengthens critical thinking, broadens academic knowledge, and prepares students for more complex challenges, whether in their professional careers or academic journeys.
More than just an intellectual exercise, study and research at IDP are tools for generating impact and transforming realities.
Here, students are encouraged to question, investigate, and propose solutions, building knowledge that goes beyond textbooks and connects directly with real-world challenges.
PROIC
cientific initiation Program
PROIC is IDP's scientific initiation program that offers exclusive support to students interested in transforming their ideas into research, together with renowned professors. And, to top it off, the student receives a monthly stipend to develop their project.
The PROIC program annually selects students to develop individual research projects, granting a monthly financial aid of R$ 600,00 for up to 7 months. Students work under the supervision of specialized professors, participate in workshops, and receive training in research techniques and academic writing. The program's call for applications is published annually, usually in March and April, and offers a unique opportunity for students committed to academic advancement.
Participating in PROIC means enhancing skills such as critical thinking, project management, and academic communication. You will have access to tools that will help you excel in master's programs, competitions, and your professional career. This is an opportunity to build a solid foundation as a researcher.
PAPIN
Program to Support Scientific Initiation and Research
Transform your ideas into articles and present them at major national or international academic events! PAPIN is the program that connects you to the academic world, offering support and financial assistance to develop your potential as a researcher.
Participants are mentored by professors and have access to resources that enable them to present their work at highly relevant academic events. The program is structured to encourage high-quality scientific production and promote the integration of students into the national and international academic community.
Students are selected through biannual calls for applications, launched in April and August, and widely publicized throughout the academic community.
PAGRUP
Program to Support the Development of Research Groups
Would you like to participate in innovative research and also receive support to present your work at national and international events?
PAGRUP is a program that encourages the creation and development of Research Groups, offering funding and strategic support so that professors and students can reach new levels in academic production.
PAGRUP offers support to Research Groups led by IDP professors, funding academic projects and encouraging participation in scientific events in Brazil and abroad. Calls for proposals are open twice a year, in April and August, guaranteeing regular opportunities for new projects to be submitted. With an interdisciplinary and collaborative environment, PAGRUP is the ideal space to explore new ideas and transform knowledge into impact.
Coordination from the Advertising Course
Maira Brito
She holds a doctorate and master's degree from the Postgraduate Program in Human Rights and Citizenship (PPGDH/CEAM/UnB). She has a degree in Social Communication – Journalism from the University Center of Brasília (2009) and a specialization in Public Policy Management for Gender and Race from the University of Brasília (2014).
Faculty composed based on references from Communication.
The faculty of the Advertising and Digital Communication undergraduate program at IDP is composed of professionals with solid academic backgrounds and relevant experience in the market and in research.
By combining theory and practice, teachers bring real-world experiences in technology, innovation, and solution development into the classroom.
Active networking that connects students with real opportunities and constant updates.
Professors with master's and doctoral degrees, working in large agencies, consultancies and digital companies (Google, British Embassy)
Practical experience in areas such as: social media, branding, audiovisual and data-driven marketing, AI products, and user experience.
Meet some of the Featured professors of the course!
Bruno Saboya de Aragão
Barbara Vieira
Bruno Saboya de Aragão
Barbara Vieira
More than just a test, it's a two-stage journey that takes your knowledge in a comprehensive and applied way.
- Registrations Registrations closed for the IDP Pass.
- You can be part of IDP. through other forms of entry
Step 1: Case
Present a solution to a real-world company problem. This challenge relates to your future field of work, and you will need to present your proposal in written form.
Stage 2: Group Challenge
In this stage, you will connect with candidates from various courses to participate in group activities. You will apply skills in adaptability, teamwork, self-management, creativity, innovation, and engagement.
If you are unable to participate in the IDP Pass due to date availability, IDP offers other ways to enroll in undergraduate programs.
ENEM
Use your ENEM score to enroll in IDP's undergraduate programs. An accessible selection process that values your performance and opens doors to an excellent education.
IB (International Baccalaureate)
Use your International Baccalaureate diploma to begin your undergraduate studies at IDP. We recognize your global academic background and offer a direct transition to the university environment.
Second Degree
Do you have a higher education degree and want to expand your professional opportunities? Enroll in a new course at IDP and gain skills that make a difference in the job market.
Transfer
Are you already pursuing a degree at another institution? Transfer to IDP and elevate your education by taking advantage of previously completed courses in a leading academic environment.
