Advertising at IDP
A course that It combines creative depth with analytical reasoning. to train the best professionals of the future.
Selection Process Date: January 31st
why study Advertising and Communication
Digital today?
Communication has never been so strategic. In a world where brands compete for seconds of attention, the increasingly digital market needs advertising professionals capable of combining creativity, data, and technology to deliver truly effective results.
According to the Brazilian Association of Advertising Agencies (ABAP), the sector generates billions annually and is one of the fastest growing, driven by the overwhelming transformation brought about by technology. For this reason, the digital market spares no expense in investing in highly skilled professionals.
Companies demand expertise in distinct and specific communication disciplines without sacrificing technical knowledge and data-driven decision-making.
Practical Trail From the first semester!
At IDP, theory and practice go hand in hand from the start, ensuring that students develop technical and behavioral skills valued by the market.
Experimental Agency
This mandatory course simulates the environment of a real agency. Students participate in the planning, execution, and measurement of complete campaigns, experiencing all stages of the creation and management of digital projects.
Market Certifications
Throughout the courses, students earn internationally recognized certifications (Google Ads, Meta Ads, HubSpot, SEMRush, among others), expanding their employability and prominence in the digital sector.
Close monitoring & mentoring
by the teachers throughout the course
Marketing Labs I to VI
A progressive track in Social Media, Inbound Marketing, Analytics, Branding, and Digital Business Management. In these labs, students learn to manage campaigns, interpret advanced metrics, and create strategies based on data and creativity.
Study Advertising at IDP It's different!
Here, students find an education 100% in-person, innovative, and practice-oriented from the first semester.
100% in-person course, with more than 50% of the course load is practical, increasing in complexity.
Structure with podcast studio, state-of-the-art laboratories and equipment
Modern grid, focused on digital technology.connected to what the market really demands
Internationalization in more than 10 universities to help you boost your resume on a global level.
Small class sizes, allowing mentoring and close monitoring by teachers
Duration
4 Years
Location
IDP Asa Norte Campus
Jobs
Limited
Home
August / 2026
Modality
In-person – Morning
Monthly payment
3.416,00 BRL
Entry Forms
Selection Process, ENEM, IB, Transfer and Second Degree
Scholarship Program
Social scholarship starting at 30% and Merit Scholarship. Check and find out if you are eligible.
Projects that train professionals truly prepared for the future
Here, you have access to advanced practices and cutting-edge technologies – the biggest trends in Brazil and the world!
Grade and Faculty
The IDP program in Advertising and Digital Communication is designed to be dynamic and up-to-date, combining strategy, creativity, and technology. Students learn through hands-on experience and can earn certifications from major platforms, exploring topics such as branding, digital media, and content innovation.
IDP's distinguishing feature: From the 6th semester onwards, the curriculum opens up space for elective courses, allowing students to personalize their education in areas that are relevant to their careers.
1th to 2th grade
- Production of digital content for social media and engagement campaigns.
- Performance Marketing Management and digital campaign planning.
- Photography, audiovisual media, and creative writing applied to communication.
- Data-Driven Marketing and Marketing Analytics: monitoring and evaluating campaigns with dashboards and reports.
- Developing strategic and creative skills for professional performance in the market.
3rd year
-
Branding and brand positioning, including crisis management.
- Media planning and consumer behavior analysis.
- SEO, Google Analytics, and data-driven digital marketing strategies.
- Project and team management in the field of digital communication.
- Developing entrepreneurial skills and professional leadership.
4rd year
-
Branding and brand positioning, including crisis strategies.
- Project management, team leadership, and digital communication leadership.
- Customer service and professional relationships.
- Development of the Final Course Project (TCC).
- Choosing elective courses to specialize in areas of interest.
- Preparation to act strategically, creatively, and innovatively in the market.
At IDP, students learn from experienced and industry-connected professors who bring real-world practices and challenges from the world of Advertising and Digital Communication into the classroom.
Master's and doctoral level professors, working in large agencies, consultancies and digital companies (Google, British Embassy)
Practical experience in areas such as: social media, branding, audiovisual and data-driven marketing, AI products and user experience.
Active networking that connects students with real opportunities. and constant updates from the communications market
Access Course Pedagogical Project - PPC
Labor market in Digital Advertising and Communication
Being an advertising professional trained at IDP means truly being... Prepared for the market that evolves the most over time!
- Advertising and publicity agencies
- Digital marketing and social media
- Branding and brand positioning
- Audiovisual production, podcasts, and design.
- Corporate communication and crisis management
- Entrepreneurship in digital business
More than just a test, It's a 3-step journey that takes you on a journey through your... comprehensive and applied knowledge
All stages They will be in person.
The IDP Pass will be on the day December 06th
Registration until December 02th
Key features of the course Advertising and Digital Communication at IDP
- 100% in-person course
- Practical experience from the 1st semester.
- Exclusive Experimental Agency and Marketing Labs
- Close mentoring throughout the course.
- International exchange programs at more than 10 universities.
- Teachers integrated into the job market
- Optional courses to personalize your education.
- More than 50% of the workload is practical.
- Modern setup: podcast studio, state-of-the-art cameras and equipment.
What is it like to study?
Advertising at IDP?
Fill out the form and Participate in our selection process.
SGAN Quadra 609 - Módulo A - Via L2 Norte Brasília - DF - CEP 70.830-401