+ OPTIONAL COURSES = + FREEDOM OF CHOICE

One of the main characteristics of the Master's program in Communication is the large number of elective courses offered. More than 20 courses are offered each year. Among the eight elective courses that each student must take, they can choose any combination of courses from the four areas of interest, in order to best meet their research objectives and professional interests. Students are strongly encouraged to take courses from different areas of interest, in order to emphasize the interdisciplinary nature of the master's program.
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4 academic semesters
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24 in-person meetings Fridays and Saturdays
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4 areas of interest
options
+30 elective courses

Mandatory Disciplines

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Communication Theories
Neuroscience and Digital Communication
Digital Campaigns: Management, Monitoring and Evaluation
Research Methodology in Communication
Research Project in Social Communication

Elective Courses

Area 1 - Neuroscience, Digital Marketing and Behavior

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Consumer Behavior: Designing Experiences and Journeys
Communication and Marketing Compared: The Portuguese-Brazilian Case
Creation and production in digital media
Media Planning: Innovations, Challenges and Trends
Semiotics, Communication and Discourse Analysis
Advanced Topics in Neuroscience and Communication

Area 2 - Digital Communication and Marketing in the Public Sector

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Digital Communication and Democracy
Digital Communication in the Public Sector
State, media and society in contemporary Brazil
Media Relations and Crisis Management

Area 3 - Political Marketing and Election Campaigns

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Communication strategies and discourses of the far-right in comparative perspective
Fact-checking and combating misinformation on social media.
Fundamentals of Political and Electoral Marketing
Digital journalism: innovation, production and reception of content.
Narratives and discourses in Journalism
Public opinion, political marketing, and electoral behavior

Area 4 - Artificial Intelligence, Data Science and Communication

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Diagnostics and methodologies in communication
Dynamics of digital communication
Experiments, Modeling in Marketing and Growth Hacking
Artificial intelligence and digital marketing
Regulation of new technologies and protection of personal data.