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Master's Degree in Digital Communication

From an interdisciplinary perspective on Communication, the Master's Program in Digital Communication at IDP (MCD) is structured to meet the demands of a wide range of professionals from the private and public sectors who work directly or indirectly with digital media and online communication strategies.
Download the documents and learn more about our Program!
  • Highly renowned professors
  • Case study methodology
  • Monthly classes
  • Cutting edge structure

A Master's Degree Focused on the Job Market

The market increasingly demands qualified professionals with analytical and practical skills.

One of the main characteristics of MCD is its teaching methodology, which, in addition to a solid theoretical foundation, pays special attention to the analysis of case studies and the resolution of practical problems related to the creation, management, monitoring, and evaluation of digital communication strategies. 

Furthermore, in-person meetings occur monthly and are concentrated on Thursdays, Fridays, and Saturdays, in order to allow the participation of professionals who seek to reconcile their participation in the master's program with their professional practice. 

Learn more about the main features of the Program.

MODALITY

Postgraduate Studies (Master's Degree)

Class Schedule

Thursday and Friday (13:00 PM to 20:30 PM) and Saturday (08:30 AM to 16:00 PM)

Beginning of Classes

August 2026

WORKLOAD

540 hours long.

Investment

Block I
(Until 26/05/2026)
Block II
(Until 30/06/2026)
Block III
(Until 11/08/2026)
24 monthly installments
2.788,00 BRL
3.034,00 BRL
3.280,00 BRL
30 monthly installments
2.336,65 BRL
2.542,83 BRL
2.749,00 BRL
Block I (Until 26/05/2026)
24 monthly installments
2.788,00 BRL
30 monthly installments
2.336,65 BRL
Block II (Until 30/06/2026)
24 monthly installments
3.034,00 BRL
30 monthly installments
2.542,83 BRL
Block III (Until 11/08/2026)
24 monthly installments
3.280,00 BRL
30 monthly installments
2.749,00 BRL

Take the first step towards masters

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What to expect from IDP's Master's programs?

Classes designed for professionals.

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A format that allows for a balance between academic and professional life.

The classes for the Digital Communication Master's program at IDP are monthly, always taking place on Thursdays, Fridays, and Saturdays. 

Check out our calendar template (note: the dates are for illustrative purposes only).

Faculty

The main distinguishing feature of MCD is, without a doubt, the faculty qualifications, composed of professors who, in addition to standing out for their high and diverse academic qualifications (100% of professors hold a PhD.They are also characterized by a consolidated professional trajectory in the most diverse areas of Communication. 

This is a fundamental aspect of the program, since it allows students to present, analyze, and discuss ways to apply the theoretical tools presented in each subject to the reality of Communication in public and private institutions, which emphasizes the professional training character of the course. 

Erica Anitta

PhD in Political Science (UFMG/2017). Specialist in Communication and Politics (UNIBH/2008). Researcher at the Public Opinion Group. Completed a doctoral internship at the University of Coimbra (Portugal).

LUCIANA ANDRADE

PhD in Social Communication from the Federal University of Minas Gerais. Researcher at the SIMM Network – Research Network in Semiotics, Interactions and Media Materialities – and the MediaAção group at UFMG.

ÉBIDA ROSA DOS SANTOS

PhD in Communication from the University of Brasília (UnB). Master's degree in Journalism from the Federal University of Santa Catarina (POSJOR UFSC). Member of the Science, Technology and Politics research group (CTPOL) and the Center for Media and Politics Studies (NEMP).

EDWALDO COSTA

Doctor of Communication and Semiotics from the Pontifical Catholic University of São Paulo, with Post-Doctoral studies at the University of São Paulo and Toronto Metropolitan University.

LILIANE DE LUCENA ITO

Visiting researcher at the University of Beira Interior (UBI), in Covilhã, Portugal. Postdoctoral researcher in Communication and Consumer Practices at the School of Advertising and Marketing (ESPM/SP).
Meet our faculty.

YOUR JOURNEY STARTS HERE

The selection process for admission in the first semester of 2026 for Master's Degree in Digital Communication There are 3 registration blocks. Check out the step-by-step guide we've prepared and learn more about our selection process:

STEP BY STEP

01

See the Notice

Read the announcement carefully to understand all the stages of the selection process.
02

Write your resume.

Highlight the key achievements of your academic and professional career.
03

Write your Cover Letter

Tell us what led you to pursue a Master's Program.
04

Perform an Oral Assessment

Participate in an interview with 3 of our professors.
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OUR INTERESTED
The program has 4 Areas of Interest, which allow students from diverse backgrounds to deepen their knowledge and skills in areas useful for their academic and professional careers. The student possesses... complete freedom to move between the 4 areaschoosing the subjects that seem most interesting to you for your career and for your academic and personal life.
01

Neuroscience, Digital Marketing, and Consumer Behavior

Area I offers an interdisciplinary analysis of the interactions between brain and cognitive processes, digital marketing strategies, and behavior. Combining recent advances in neuroscience with the emerging dynamics of digital marketing, this research line aims to elucidate the brain mechanisms that influence people's behavioral decisions in the physical and digital environment.

02

Artificial Intelligence, Data Science, and Digital Communication

Area II analyzes how artificial intelligence and data science can be used to optimize digital communication. This research line focuses on the application of these tools to increase precision, personalization, and efficiency in the production and dissemination of content, with an emphasis on marketing, journalism, and digital platforms.

03

POLITICAL MARKETING AND ELECTORAL CAMPAIGNS

Area III focuses on the analysis and development of marketing strategies applied to political contexts and electoral campaigns. Research in this area ranges from the creation and management of digital campaigns to the study of voter behavior, as well as the impact of political communication on social media. The area also examines the use of data and trend analysis for the formulation of effective electoral strategies.

04

DIGITAL COMMUNICATION AND MARKETING IN THE PUBLIC SECTOR

Area IV focuses on the application of marketing and communication concepts in the public sector, studying the use of digital communication strategies and platforms in public organizations, and evaluating how they influence public perception of government actions and public policies. Furthermore, it analyzes how governmental and public institutions adopt digital communication technologies to improve transparency, efficiency, and citizen participation.

Discover the subjects offered in each area.

Opportunities International

INTERNATIONAL TITLE
The University of Lisbon (ULisboa) is the largest university in Portugal and one of the largest in Europe. Located in the heart of the city, it offers its entire community one of the best and most diverse range of educational programs and promises to be a unique and enriching experience.
In 2023, IDP signed an international agreement with the Higher Institute of Social and Political Sciences of the University of Lisbon (ISCSP-ULisboa), granting our Master's and Doctoral students exclusive access to the Master's in Management and Public Policy at ISCSP-ULisboa. This opens up a unique and exclusive opportunity for students in IDP's Stricto Sensu Programs, who can, during the regular completion period of their program, also obtain an international qualification: a Master's degree in Management and Public Policy from the University of Lisbon – a title valid throughout the European community.
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international agreements

IDP establishes partnerships with foreign universities and institutes to give students the opportunity to experience periods of international study and research. The partnerships established by IDP allow entry into more than 15 educational institutions in approximately 6 different countries. Check out some of the partner institutions and programs offered!
University of Coimbra - Portugal
University of Lisbon - ISCSP - Portugal
University of Oklahoma - United States
University of Chile - IEI - Chile
Jaume I University - Spain
Roma Tre University - Italy
IDP

A STRUCTURE CUTTING EDGE

IDP invites you to discover its world-class facilities, with classrooms equipped with the latest technology and comfort.
The Master's Program in Administration is taught at the IDP's Asa Norte Campus, a building with modern and fully equipped classrooms. Our headquarters also has a number of spaces for socializing, relaxing, and studying, so that IDP becomes a second home for our students: a space where they have all the support they need to build a promising future.
DISCOVER THE CAMPUS
What do students in the Master's program in Communication have to say?

Why choose the IDP Master's program?

Criterion masters
IDP		 OTHERS
INSTITUTIONS

Concentrated Format

Monthly classes, on Thursdays, Fridays, and Saturdays, allowing you to balance your Master's degree with your career.

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Methodology based on Case Studies

A unique teaching approach, focused on applying knowledge to the real world.

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Faculty with Professional Profile

Professors who, in addition to a solid academic background, are professional leaders in their field.

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Student Success Team

A team dedicated to assisting students with their academic activities (writing articles, submitting them, participating in conferences, etc.).

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Incredible connections

We facilitate collaboration and interaction between students and teachers in classes and within the IDP community for quality networking.

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