Develop soft skills and marketing and branding tools to create your successful brand.
SelfieLab is a laboratory for you to develop behavioral skills and prototype your personal brand. Here you will learn how to use soft skills and marketing and branding tools to create a successful personal brand and develop the best strategy to communicate in your market.
WHAT WILL YOU LEARN?
We divided the subject into 3 cyclesThese include: soft skills, personal branding/marketing, and the implementation of communication projects.
What will the classes be like?
The classes include creative exercises, brand analysis, individual and group work, and guest experts.
SELFIELAB AWARD
In the competition, students present a pitch and defend the brands they created to a panel of professionals from the communication and entrepreneurship market. The event takes place at the end of the semester and awards the three best projects.
This initiative aims to help students plan their own brands, recognize the work developed throughout SelfieLab, and expose them to the marketing practices necessary for any field of work.
PROGRAMME
Every Thursday, from 2 PM to 3:40 PM, at IDP Norte, starting September 1st.
SPECTATORS
Students from all degree programs who want to develop soft skills.
WORKLOAD
40 hours of complementary activity
Registration open until August 30, 2022
